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1. 
Cover image for Global strategy
Global strategy
Global strategy
by 
Peng, Mike W., 1968-
Companion site http://websites.swlearning.com/cgi-swlearning/course_products_wp.pl?fid=M20b&product_isbn_issn=0324288522&discipline_number=416
Format: 
Books
Publication Date 
2006
Excerpt: 
International business enterprises -- Management.
Available: Copies:
2. 
Cover image for Strategic alignment process and decision support systems : theory and case studies
Strategic alignment process and decision support systems : theory and case studies
by 
Shimizu, Tamio, 1938-
Format: 
Books
Publication Date 
2006
Excerpt: 
of organizational strategy with information technology strategy -- Ch. VI. Performance measurement
Available: Copies:
3. 
Cover image for Transforming your go-to-market strategy : the three disciplines of channel management
Transforming your go-to-market strategy : the three disciplines of channel management
Transforming your go-to-market strategy : the three disciplines of channel management
by 
Rangan, V. Kasturi.
Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030893.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Transforming your go-to-market strategy : the three disciplines of channel management / Rangan, V
Available: Copies:
4. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
business context. The book provides an authoritative template for understanding the steps to maintaining
Available: Copies:
5. 
Cover image for Marketers toolkit : the 10 strategies you need to succeed.
Marketers toolkit : the 10 strategies you need to succeed.
by 
Harvard Business School.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketers toolkit : the 10 strategies you need to succeed. Harvard Business School.
Available: Copies:
6. 
Cover image for Leadership lessons from the ancient world : how learning from the past can win you the future
Leadership lessons from the ancient world : how learning from the past can win you the future
by 
Cotterell, Arthur.
Table of contents only http://www.loc.gov/catdir/toc/ecip0611/2006011217.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Focusing on results : the strategy of Themistocles -- 7. Integrity : the political supremacy of Pericles
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7. 
Cover image for Quality : a corporate force : managing for excellence
Quality : a corporate force : managing for excellence
by 
Aikens, C. Harold.
Table of contents http://www.loc.gov/catdir/toc/ecip0512/2005013503.html
Format: 
Books
Publication Date 
2006
Excerpt: 
business imperative -- The pursuit of quality through strategy -- Managing for quality : organization
Available: Copies:
8. 
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
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10. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
Available: Copies:
11. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
12. 
Cover image for Management information systems : managing the digital firm
Management information systems : managing the digital firm
Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Information systems in global business today -- Global E-business : how businesses use information
Available: Copies:
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