The student as person brand : the extent to which Crawford College Sandton shape its students' identities

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Building powerful South African brands through sensory branding

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible