An exploration of apparel as the key construct of the personal brand

Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

Can corporate blogging be used as a tool to increase brand credibility

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Age of attraction : the discourse surrounding paedophilia in the Internet age