An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships

Life orientation for South African teachers

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

South African political parties, manifestos and branding : an explorative study

A healthy brand audit

The use of gamification as a marketing communication tool to engage with South African millenials

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films

Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal markets