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193. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling
Available: Copies:
194. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and
Available: Copies:
197. 
Cover image for Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
Available: Copies:
198. 
Cover image for Import/export : how to take your business across borders
by 
Nelson, Carl A., 1930-
Format: 
Books
Publication Date 
2007
Excerpt: 
and negotiating to win ; Selling with e-commerce ; Completing a successful transaction ; How to set up
Available: Copies:
199. 
Cover image for In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you
by 
Lowstuter, Clyde C.
Format: 
Books
Publication Date 
2007
Excerpt: 
classified advertisements) -- Step V. Selling yourself -- Power interviewing : beat out your competition
Available: Copies:
200. 
Cover image for Judging a book by its cover : fans, publishers, designers, and the marketing of fiction
by 
Matthews, Nicole.
Format: 
Books
Publication Date 
2007
Excerpt: 
and participant observation in the study of the selling and marketing of science fiction and fantasy
Available: Copies:
201. 
Cover image for All marketers are liars : the power of telling authentic stories in a low-trust world
by 
Godin, Seth.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.
Available: Copies:
202. 
Cover image for Telling true stories : a nonfiction writers' guide from the Nieman Foundation at Harvard University
by 
Kramer, Mark (Mark William), 1944-
Format: 
Books
Publication Date 
2007
Excerpt: 
Telling true stories : a nonfiction writers' guide from the Nieman Foundation at Harvard University /
Available: Copies:
203. 
Cover image for Telling narratives : secrets in African American literature
by 
Lewis, Leslie W.
Format: 
Books
Publication Date 
2007
Excerpt: 
Telling narratives : secrets in African American literature Lewis, Leslie W.
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204. 
Cover image for The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Format: 
Books
Publication Date 
2007
Excerpt: 
communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to
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