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349.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

by

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

350.

Cover image for Marketing management and strategy

Marketing management and strategy

Marketing management and strategy

by

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

-- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service

Available: Copies:

351.

Cover image for The leadership experience

The leadership experience

The leadership experience

by

Daft, Richard L.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2001089797-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2001089797-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2001089797-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010053293&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

352.

Cover image for Information systems : foundation of e-business

Information systems : foundation of e-business

Information systems : foundation of e-business

by

Alter, Steven.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009822922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009822922&line_number=0001

Available: Copies:

353.

Cover image for Food and drink service : levels 1 and 2

Food and drink service : levels 1 and 2

Food and drink service : levels 1 and 2

by

Hayter, Roy.

Format:

Books

Publication Date

2002 2000

Excerpt:

Table service.

Available: Copies:

354.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

355.

Cover image for Operations management : strategy and analysis

Operations management : strategy and analysis

Operations management : strategy and analysis

by

Krajewski, Lee J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Electronic Resources

Publication Date

2002

Excerpt:

. Scheduling -- Appendix 1. Normal distribution -- Appendix 2. Table of random numbers -- CD-ROM supplements

Available: Copies:

356.

Cover image for Training in organizations : needs assessment, development, and evaluation

Training in organizations : needs assessment, development, and evaluation

Training in organizations : needs assessment, development, and evaluation

by

Goldstein, Irwin L., 1937-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009903841&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009903841&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1558516&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

357.

Cover image for The heart of change : real-life stories of how people change their organizations

The heart of change : real-life stories of how people change their organizations

The heart of change : real-life stories of how people change their organizations

by

Kotter, John P., 1947-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009853599&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009853599&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

358.

Cover image for Handbook of research design & social measurement

Handbook of research design & social measurement

by

Miller, Delbert C. (Delbert Charles), 1913-1998.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2001006672-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858186&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz097917095inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858186&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0658/2001006672-t.html">http

Available: Copies:

359.

Cover image for African oral literature : functions in contemporary contexts

African oral literature : functions in contemporary contexts

African oral literature : functions in contemporary contexts

by

International Conference on Oral Literature in Africa (3rd : 1998 : Centre for African Studies, University of Cape Town)

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009778934&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2001

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009778934&line_number=0001

Available: Copies:

360.

Cover image for Artists' London : Holbein to Hirst

Artists' London : Holbein to Hirst

Artists' London : Holbein to Hirst

by

Wedd, Kit.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009568466&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009568466&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2001

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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Brand name products.

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