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1. 
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
preference -- Slutsky equation -- Buying and selling -- Intertemporal choice -- Asset markets -- Uncertainty
Available: Copies:
2. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences.
Available: Copies:
3. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
4. 
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry
Available: Copies:
5. 
Cover image for Developing winning brand strategies
Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Consumers' preferences.
Available: Copies:
6. 
Cover image for Understanding consumers of food products
Understanding consumers of food products
by 
Frewer, Lynn.
Format: 
Books
Publication Date 
2007
Excerpt: 
Understanding consumers of food products / Frewer, Lynn.
Available: Copies:
7. 
Cover image for The satisfied customer : winners and losers in the battle for buyer preference
The satisfied customer : winners and losers in the battle for buyer preference
by 
Fornell, Claes.
Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
8. 
Cover image for How consumers decide
How consumers decide
How consumers decide
by 
Learning Seed Company.
Format: 
Video disc
Publication Date 
2007
Excerpt: 
Consumers' preferences.
Available: Copies:
9. 
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences.
Available: Copies:
10. 
Cover image for Billions : selling to the new Chinese consumer
Billions : selling to the new Chinese consumer
by 
Doctoroff, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- China.
Available: Copies:
11. 
Cover image for Customer intelligence : from data to dialogue
Customer intelligence : from data to dialogue
by 
Kelly, Sean, 1960-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences.
Available: Copies:
12. 
Cover image for Flock and flow : predicting and managing change in a dynamic marketplace
Flock and flow : predicting and managing change in a dynamic marketplace
by 
McCracken, Grant David, 1951-
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers' preferences -- Forecasting.
Available: Copies:
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Consumers' preferences.
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