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1. 
Cover image for The business of tourism management
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
The business of tourism management / Beech, John G., 1947-
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by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
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by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
business processes making them able to sense changes in the business climate and initiative tactical
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5. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
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by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
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7. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
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8. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2003
Excerpt: 
. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch
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9. 
Cover image for International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
International business : competing in the global marketplace : postscript 2002 / Hill, Charles W. L.
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by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
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11. 
Cover image for Sales management
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
-on instruction found in today's finest business schools and executive education seminars, then outlines a step
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12. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.
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