Pt. I. A structured planning system for all your communication -- 1. Business writing in the

Practical strategies for technical communication / Markel, Michael H., author.

Strategic integrated communication / Mulder, D.

and planning for markdowns and price changes ; developing a marketing communication plan ; developing

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Effective business communication in organisations : preparing messages that communicate / Fielding

Marketing communication : an integrated approach / Koekemoer, Ludi.

The media handbook : a complete guide to advertising media selection, planning, research, and

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

however always be a place for the age-old art of person-to-person communication between a salesperson and

Effective business communication in organisations : preparing messages that communicate / Fielding

Communication for business / Tynan, Liz, author