-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

discontinued operations -- Fair value measurement.

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

-- Budgets -- Accounting for control -- Performance measurement -- Financial management -- The management of

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the

retrospective overview -- 3. Basic measurement and scaling concepts -- 3. Basic measurement and scaling concepts

and measurement of the elements of the financial statements -- Entity forms -- Sundry topics.

pt. 1. An introduction to economics and the economy -- pt. 2. Macroeconomics Measurement and Basic

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement