-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

and medium-sized entities -- Fair value measurement.

discontinued operations -- Fair value measurement.

retrospective overview -- 3. Basic measurement and scaling concepts -- 3. Basic measurement and scaling concepts

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement

-- Performance measurement in the international hospitality industry / Helen Atkinson -- Budgetary practice

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

--- Part 2: Sustainable Tourism and the Community -- 5. Environmental Standards and Performance Measurement