through the synergistic relationship of type and image across media channels" -- From preface.

with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it

image, identity, and reputation have never been more important and this book unlocks the key factors in

life as an image. In Sketching from the Imagination: Characters, fifty talented artists share their

-- Software -- Image Creation -- Image Manipulation -- Traditional Art Materials -- Alternative Tools -- Case

; Improvisation -- Play with type and image : Signature letter ; Sculpting type ; Lettering as image

What is photography? -- Light : how images are formed -- Lenses and filters : controlling the image

Cover image <a href="http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover

designing business cards : Format ; Type size ; Create a consistent image on all pieces -- Letterhead and

Invitation to the writer -- Part 1 : The elements of craft. Image -- Voice -- Character -- Setting

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy