Search Results for Measurement.

25.

Fundamentals of corporate finance

Firer, Colin.

Format:

Books

Publication Date

2004

Excerpt:

Risk -- Measurement.

Available: Copies:

26.

Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Cost effectiveness -- Measurement.

Available: Copies:

27.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

approach to reputation measurement and management, 'The Reputation Chain'

Available: Copies:

28.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

Available: Copies:

29.

About face : reviving the rules of typography

Jury, David.

Format:

Books

Publication Date

2002

Excerpt:

factors -- Measurement -- Type measurement -- Horizontal measurement -- Vertical measurement

Available: Copies:

30.

Quality planning and analysis : from product development through use

Gryna, Frank M.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056621.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056621.html

Format:

Books

Publication Date

2001

Excerpt:

-- Operations-Service Sector -- Statistical Process Control -- Inspection, Test, and Measurement -- Marketing

Available: Copies:

31.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

marketing research -- Ch. 12. Overview of measurement: construct development and scale measurement -- Ch. 13

Available: Copies:

32.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

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