Market -- Part Five: The Strategy and Structure of International Business -- The Strategy of

development of an integrated marketing strategy."--Publisher's website

environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

Management-- 5Technology Forecasting, Assessment and Acquisition-- 6Product and Process Development and Role

range of tools to implement in their digital marketing planning and strategy. Covering all aspects of

Strategy of international business : The Organization of international business : Entry strategy and

-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and

Career development.

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

development and retention marketing -- Developing and maintaining effective online and mobile websites

Exploring strategy : text and cases / Johnson, Gerry, author.

Web site development.