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26. 
Cover image for Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of
Available: Copies:
27. 
Cover image for Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Sales promotion.
Available: Copies:
28. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Sales promotion.
Available: Copies:
29. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
30. 
Cover image for Business communication
Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter
Available: Copies:
31. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales
Available: Copies:
32. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion.
Available: Copies:
33. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling
Available: Copies:
34. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.
Available: Copies:
35. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process
Available: Copies:
36. 
Cover image for Music business handbook and career guide
Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and
Available: Copies:
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Belch, George E. (George Edward), 1951-
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(7)
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