advertising / Rowles, Daniel.

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Advertising media planning.

Public relations : writing and media techniques / Wilcox, Dennis L.

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Advertising media planning.