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25.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

26.

Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right

Passionate and profitable : why customer strategies fail and ten steps to do them right

by

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

27.

Cover image for Revolutionize your customer experience / Colin Shaw.

Revolutionize your customer experience / Colin Shaw.

Revolutionize your customer experience / Colin Shaw.

by

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

28.

Cover image for Researching customer satisfaction & loyalty : how to find out what people really think

Researching customer satisfaction & loyalty : how to find out what people really think

Researching customer satisfaction & loyalty : how to find out what people really think

by

Szwarc, Paul.

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

29.

Cover image for Building great customer experiences

Building great customer experiences

Building great customer experiences

by

Shaw, Colin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

30.

Cover image for Consumers

by

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- United States.

Available: Copies:

31.

Cover image for Mass affluence : seven new rules of marketing to today's consumer

Mass affluence : seven new rules of marketing to today's consumer

by

Nunes, Paul, 1963-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer satisfaction -- United States.

Available: Copies:

32.

Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

by

Thompson, Harvey.

Format:

Books

Publication Date

2004

Excerpt:

Consumer satisfaction.

Available: Copies:

33.

Cover image for Customer behaviour : consumer behaviour and beyond

Customer behaviour : consumer behaviour and beyond

by

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

Consumer satisfaction.

Available: Copies:

34.

Cover image for A framework for marketing management

A framework for marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8

Available: Copies:

35.

Cover image for Marketing : connecting with customers

Marketing : connecting with customers

Marketing : connecting with customers

by

Harrell, Gilbert D.

Format:

Books

Publication Date

2002

Excerpt:

Consumer satisfaction.

Available: Copies:

36.

Cover image for Consumer behaviour : implications for marketing strategy

Consumer behaviour : implications for marketing strategy

Consumer behaviour : implications for marketing strategy

by

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.

Available: Copies:

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Kotler, Philip.

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(2)

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Alexander, Jim, 1950-

(1)

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Hammer, Michael, 1948-

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Harris, Kim, 1957-

(1)

Hill, Mark E., 1957-

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Hill, Nigel, 1952-

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Hoffman, K. Douglas.

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Johnson, Brian, 1960-

(1)

Kear, Robert E.

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Keller, Kevin Lane, 1956-

(1)

Lamb, Charles W.

(1)

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Lopetcharat, Kannapon.

(1)

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Market Research Society.

(1)

Mittal, Banwari.

(1)

Mothersbaugh, David L.

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Newman, Bruce I.

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Nunes, Paul, 1963-

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Oliver, Richard L

(1)

Oliver, Richard L., 1945-2016.

(1)

Paredes, Maria Dulce.

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Peterson, Tshepo.

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Price, Linda L. (Linda LaVonne), 1952-

(1)

Quester, Pascale G. (Pascale Genevieve)

(1)

Rao, Ajit, 1962-

(1)

Reichheld, Frederick F.

(1)

Robinette, Scott.

(1)

Schultz, Duane P.

(1)

Schultz, Sydney Ellen.

(1)

Shaw, Colin, 1928-

(1)

Shaw, Colin, 1958-

(1)

Sheth, Jagdish N.

(1)

Soechtig, Steven G., author.

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Sturman, Edward.

(1)

Swerdlik, Mark E.

(1)

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(46)

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Publication Date

Subject

Consumer satisfaction.

(26)

Customer relations.

(12)

(9)

Customer services.

(7)

Consumer behavior.

(6)

Marketing -- Management.

(6)

Strategic planning.

(4)

Consumer behavior -- United States.

(3)

Consumers' preferences.

(3)

Customer loyalty.

(3)

Job satisfaction.

(3)

(2)

Consumentengedrag.

(2)

Consumer satisfaction -- Evaluation.

(2)

Customer services -- Management.

(2)

(2)

Marketing research.

(2)

Organizational behavior.

(2)

Organizational effectiveness.

(2)

Personnel management.

(2)

Psychological tests.

(2)

(2)

Service industries -- Marketing.

(2)

Strategisch management.

(2)

Advertisers -- Attitudes.

(1)

Affluent consumers -- United States.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Brand name products.

(1)

(1)

Clinical psychology -- South Africa.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer satisfaction -- United States.

(1)

Consumers -- United States.

(1)

Culturele aspecten.

(1)

Customer relations -- Management.

(1)

Documentary films.

(1)

(1)

Electronic commerce -- Psychological aspects.

(1)

Executives -- Training of.

(1)

Films for the hearing impaired.

(1)

Instructional films.

(1)

Internet marketing.

(1)

Klantgerichtheid.

(1)

Labor productivity.

(1)

(1)

(1)

Market surveys -- Australia -- Case studies.

(1)

Market surveys -- Australia.

(1)

Market surveys -- New Zealand -- Case studies.

(1)

Market surveys -- New Zealand.

(1)

Market surveys -- United States.

(1)

Market surveys.

(1)

Marketing -- Gestion.

(1)

Marketing -- South Africa -- Management.

(1)

Marketing -- South Africa.

(1)

Marketing -- United States.

(1)

(1)

(1)

Organizational change.

(1)

Problem solving.

(1)

Product management -- United States.

(1)

Product management.

(1)

Psychology -- Study and teaching (Graduate) -- South Africa.

(1)

Psychology, Industrial.

(1)

Public relations & advertising.

(1)

Quality assurance.

(1)

Relationship marketing.

(1)

Sales management.

(1)

(1)

Service industries -- Marketing -- Case studies.

(1)

(1)

Success in business.

(1)

(1)

Verbraucherverhalten.

(1)

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(1)

Video recordings for the hearing impaired.

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