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Marketing Research.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2013

Excerpt:

how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and

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Introducing globalization : analysis and readings

Mansbach, Richard W., 1943-

Format:

Books

Publication Date

2013

Excerpt:

.6.Twitter Topples Tunisia? / Kathryn Blaze Carlson -- Cyber-Terrorism -- 2.7.Terror's Web World from

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R and data mining : examples and case studies

Zhao, Yanchang, 1977-

Format:

Books

Publication Date

2013 2012

Excerpt:

Text from Twitter -- 10.2.Transforming Text -- 10.3.Stemming Words -- 10.4.Building a Term

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The plugged-in professor : tips and techniques for teaching with social media

Ferris, Sharmila Pixy, editor.

Format:

Books

Publication Date

2013

Excerpt:

/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H

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Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

resources -- Mobile ad networks -- Blog, online publications, and twitter feeds -- Conferences, events, and

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Tweets and the Streets : Social Media and Contemporary Activism.

Gerbaudo, Paolo.

Format:

Books

Publication Date

2012

Excerpt:

Twitter

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and

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Writing skills for public relations : style and technique for mainstream and social media

Foster, John, 1926-

Format:

Books

Publication Date

2012

Excerpt:

and brands -- Easy set-up for your Twitter account -- Facebook - the PR marketing platform

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Computers and creativity

Plotkin, Robert, 1971-

Format:

Books

Publication Date

2012

Excerpt:

Processors -- Research and Writing in the Computer Age -- Blogging -- Tweeting on Twitter -- Online

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10.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

branding -- The Horse Twitterer -- Connecting with fans -- How Amanda Palmer made $11,000 on Twitter in two

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11.

The new edge in knowledge : how knowledge management is changing the way we do business

O'Dell, Carla S., 1950-

Format:

Books

Publication Date

2011

Excerpt:

can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger

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12.

Sports media : transformation, integration, consumption

Billings, Andrew C.

Format:

Books

Publication Date

2011

Excerpt:

sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of

Available: Copies:

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