and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

Consumer behavior -- Psychological aspects.

, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.

global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational