34 Results Found
0000000000IIE
by
Schiffman,Leon G & Kanuk,Leslie Lazar
Format:
Books
Publication Date
2004
Excerpt:
Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar
26.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical
27.
by
Zemke, Ron.
Format:
Books
Publication Date
2003
Excerpt:
Consumer Behavior.
28.
by
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format:
Books
Publication Date
2002
Excerpt:
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
29.
by
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:
Books
Publication Date
2002
Excerpt:
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
30.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
and services for consumers -- 13. Products and services for businesses -- 14. International marketing
31.
by
Shank, Matthew D.
Format:
Books
Publication Date
2002
Excerpt:
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
32.
by
Mankiw, N. Gregory.
Format:
Books
Publication Date
2001
Excerpt:
application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the
33.
by
Seitel, Fraser P.
Format:
Books
Publication Date
2001
Excerpt:
. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional
34.
by
Nieuwenhuizen, C.
Format:
Books
Publication Date
1996
Excerpt:
characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate
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