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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

Available: Copies:

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling

Available: Copies:

The media student's book

Branston, Gill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity

Available: Copies:

Sport psychology in practice

Andersen, Mark B., 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010554.html

Format:

Books

Publication Date

2005

Excerpt:

The selling or the telling of sport psychology: presenting services to coaches / Harriet D. Speed

Available: Copies:

The merchant of Venice

Shakespeare, William, 1564-1616.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-d.html

Format:

Books

Publication Date

2005

Excerpt:

The Merchant of Venice is one of the ten most popular titles from the best-selling Cambridge School

Available: Copies:

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Available: Copies:

English handbook and study guide : a comprehensive English reference book

Lutrin, Beryl.

Format:

Books

Publication Date

2004

Excerpt:

English language -- Orthography and spelling -- Study and teaching.

Available: Copies:

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

10.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Selling. 24. Never Underestimate the Value of a Sincere Thank-You -- pt. 3. The Problem-Solving Side of

Available: Copies:

11.

A+ fast pass

Groth, David.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0615/2003106718-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0615/2003106718-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0615/2003106718-d.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

the A+ Fast Pass as the perfect companion piece to Sybex's best-selling A+ Complete Study Guide.

Available: Copies:

12.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

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