. Proposed solutions; 4. The project -- Part Two. Project planning and control. 5. Planning; 6. Scheduling; 7

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public

-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing

-- administrative support function -- basics of communication -- Written communication -- Electronic

-- administrative support function -- basics of communication -- Written communication -- Electronic