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26. 
Cover image for Essentials of negotiation
by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2004
Excerpt: 
, cognition, and communication -- Finding and using negotiation leverage -- Ethics in negotiation -- Global
Available: Copies:
27. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
28. 
Cover image for Negotiation : readings, exercises, and cases
by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2003
Excerpt: 
Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
Available: Copies:
30. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Planning.
Available: Copies:
32. 
Cover image for Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker
Available: Copies:
33. 
Cover image for Business communication today
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Communication in organizations -- United States -- Case studies.
Available: Copies:
34. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Planning.
Available: Copies:
35. 
Cover image for Successful project management
by 
Gido, Jack, 1945-
Format: 
Books
Publication Date 
1999
Excerpt: 
Organizations. Project Communication and Documentation -- Project Planning and Control. Planning. Scheduling
Available: Copies:
36. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
Available: Copies:
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