and media planning -- Public relations and hybrid marketing communications -- Sales and sales

private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

: public relations, sponsorship, and corporate advertising.

resource function -- The administrative function -- The public relations function.

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

write for the media - journalists and public relations professionals alike. It challenges writers to

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

relations venues -- Media impact : cyber crisis, a new public relations worry -- Genres : forms of public

History after apartheid : visual culture and public memory in a democratic South Africa / Coombes

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail