-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical

-- The residential mosaic -- Minority groups and segregated areas -- The city as a social world -- Social

, power and job design ; Organisational culture and change ; Leadership ; Motivation ; Communication and

attitudes -- Attitude reinforcement and change -- Demographics and social class -- Personality and lifestyle

. Urbanization: economic change, demographic change, political change, cultural change, technological and social

Social change.