Principles of strategic thinking : reading pack.

Principles of strategic thinking : reading pack.

Context planning and channel innovation : reading pack

Brand and marketing management : reading pack.

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

An exploration of the concept of New Marketing and how it is changing the business world