bringing together for the first time discussions and case studies that reveal the working methods of major

Studies and Mixed Methods -- What Is Case Study Research? -- The Logo Project: A Case Study

, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

solutions. Each method is illustrated with visual demonstrations and case studies that show design processes

book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt

Industrial marketing -- Management -- Case studies.

Branding (Marketing) -- Case studies.

process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and

on the use of running case studies by adding a third running case to the extensive hands-on pedagogy

, exposure ; Case studies -- Technical. Light on the sensor ; Exposure terms ; Exposure and noise ; Sensor