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25.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8

Available: Copies:

26.

Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

27.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

28.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

29.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

30.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

31.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

32.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

33.

Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

by

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Excerpt:

Consumer behavior.

Available: Copies:

34.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Available: Copies:

35.

Cover image for Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

Available: Copies:

36.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

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Independent Institute of Education. Vega School

(4)

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(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Felton, George, 1947-

(2)

Kanuk, Leslie Lazar.

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Subject

Consumer behavior.

(22)

(9)

Consumer behavior -- South Africa.

(7)

(6)

Verbraucherverhalten.

(6)

Branding (Marketing)

(5)

Marketing research.

(4)

Motivation research (Marketing)

(4)

Consumers -- Psychology.

(3)

Consumers' preferences -- South Africa.

(3)

Customer relations.

(3)

Marketing -- Psychological aspects.

(3)

Aspects psychologiques.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer behaviour.

(2)

Consumers -- Research.

(2)

Consumers -- South Africa.

(2)

(2)

Internet marketing.

(2)

Marketing -- Management.

(2)

Neuromarketing.

(2)

(2)

(2)

Target marketing.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

(1)

Advertising -- United States.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising media planning.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Behavior modification -- Economic aspects.

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Big data -- Economic aspects.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand choice -- Psychological aspects.

(1)

(1)

Brand consumer behaviour -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa.

(1)

Brand name products.

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Business forecasting.

(1)

Caractéristiques nationales.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Coca-Cola Company.

(1)

Cognition and culture.

(1)

Cognition et culture.

(1)

Communication in marketing.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consumer behavior -- Data processing.

(1)

Consumer behavior -- Forecasting.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer profiling -- Data processing.

(1)

Consumer research.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Creative thinking.

(1)

(1)

Customer loyalty.

(1)

Decision making.

(1)

Dichter, Ernest, 1907-1991.

(1)

Direct marketing.

(1)

Economics -- Psychological aspects.

(1)

Entscheidungsfindung.

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Freud, Sigmund, 1856-1939.

(1)

Individual behaviour.

(1)

Information technology -- Economic aspects.

(1)

Information technology -- Social aspects.

(1)

Internet marketing -- South Africa.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Konsumentenverhalten.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

Leermiddelen (vorm)

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Market surveys -- United States.

(1)

Market surveys.

(1)

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- South Africa.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketingmanagement.

(1)

(1)

(1)

Message publicitaire.

(1)

National characteristics.

(1)

Nationalcharakter.

(1)

Natural foods -- Marketing.

(1)

(1)

Pensée créatrice.

(1)

Periodicals -- Internet marketing.

(1)

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

(1)

Psychologische aspecten.

(1)

Public relations -- History -- 20th century.

(1)

(1)

Représentations sociales.

(1)

Resonerande (psykologi)

(1)

Sales promotion.

(1)

(1)

Shopping -- Psychological aspects.

(1)

(1)

Social influence.

(1)

Social perception.

(1)

(1)

Soziale Wahrnehmung.

(1)

Stratégie de marketing.

(1)

Style de vie -- Aspect économique.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Thought and thinking.

(1)

(1)

Verenigde Staten.

(1)

Verhaltensmuster.

(1)

(1)

(1)

Young consumers -- South Africa.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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