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25.

Brand enigma : decoding the secrets of your brand

by

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001

Available: Copies:

26.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001

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27.

Cover image for Wikinomics : how mass collaboration changes everything

Wikinomics : how mass collaboration changes everything

by

Tapscott, Don, 1947-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017615506&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

=service&doc_library=BVB01&doc_number=017615506&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

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28.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001

Available: Copies:

29.

Cover image for Interpretive description

Interpretive description

by

Thorne, Sally E. (Sally Elizabeth), 1951-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

30.

Cover image for The future of the Internet and how to stop it

The future of the Internet and how to stop it

by

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016581512etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016581512&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

appliances, software as service, and perfect enforcement -- The lessons of Wikipedia -- pt. 3. Solutions

Available: Copies:

31.

Cover image for The power of unreasonable people : how social entrepreneurs create markets that change the world

The power of unreasonable people : how social entrepreneurs create markets that change the world

by

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001

Available: Copies:

32.

Cover image for Learning to teach in South Africa

Learning to teach in South Africa

by

Morrow, W. E.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017068266&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017068266&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0811/2008552545-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0811/2008552545-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

33.

Cover image for Visual methodologies : an introduction to the interpretation of visual materials

Visual methodologies : an introduction to the interpretation of visual materials

by

Rose, Gillian, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/fy0708/2006927695.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016250998&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www3.ub.tu-berlin.de/ihv/001769217.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016250998&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2006927695-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016250998&line_number=0001

Available: Copies:

34.

Cover image for The French romantics : literature and the visual arts, 1800-1840

The French romantics : literature and the visual arts, 1800-1840

by

Wakefield, David (David F.)

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://tocs.kubikat.org/rco/b00/332/b00332078m-toc.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz270600590inh.htm

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

35.

Cover image for Measuring marketing : 103 key metrics every marketer needs

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001

Available: Copies:

36.

Cover image for The conscience of a liberal

The conscience of a liberal

by

Krugman, Paul R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz275755223inh.htm

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html">http://catdir

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Keller, Kevin Lane, 1956-

(3)

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(2)

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(2)

(2)

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(1)

American Institute of Graphic Arts.

(1)

(1)

(1)

Askew, Kelly Michelle.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Daft, Richard L. Leadership.

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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Human Sciences Research Council. Child, Youth and Family Development Research Programme.

(1)

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(1)

Ilibagiza, Immaculée.

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Institute of Development Studies (Brighton, England)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Maryland Institute, College of Art.

(1)

Maxwell, Simon.

(1)

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(1)

Meggs, Philip B. History of graphic design.

(1)

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(1)

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(1)

Phillips, Tim, 1967-

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Rose, Gillian, 1962-

(1)

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(1)

Rwigema, Henry.

(1)

Sartain, Libby, 1954-

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Wardrip-Fruin, Noah.

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(11)

Branding (Marketing)

(9)

Brand name products -- Management.

(5)

Brand name products.

(5)

(5)

Consumer behavior.

(4)

Corporate image.

(4)

(4)

Strategisches Management.

(4)

(3)

(3)

Aufsatzsammlung.

(3)

Creative ability in business.

(3)

Economic history.

(3)

Economic policy.

(3)

Handbooks and manuals.

(3)

(3)

(3)

Marketing -- Management.

(3)

Strategisch management.

(3)

Verbraucherverhalten.

(3)

Africa -- Economic conditions -- 1960-

(2)

Africa -- Economic policy.

(2)

(2)

(2)

Beeldende kunsten.

(2)

Brand name products -- Planning.

(2)

Business names.

(2)

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(2)

Compétitivité.

(2)

Customer relations.

(2)

Decision making.

(2)

(2)

Developing countries.

(2)

Economic development.

(2)

(2)

(2)

(2)

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Graphic design (Typography)

(2)

Informationsgesellschaft.

(2)

(2)

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(2)

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(2)

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(2)

(2)

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(2)

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(2)

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(2)

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(2)

(2)

AIDS (Disease) -- South Africa.

(1)

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(1)

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(1)

Advertising -- Management.

(1)

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(1)

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(1)

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(1)

Afrique -- Conditions économiques -- 1960-

(1)

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Afrique -- Politique économique.

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(1)

Art -- Philosophy.

(1)

Art and literature -- France -- History -- 19th century.

(1)

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(1)

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(1)

Artists -- Biography -- Dictionaries.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

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(1)

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(1)

Brand name products -- Valuation -- Management.

(1)

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(1)

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(1)

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(1)

Children -- Diseases.

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(1)

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Communication in management.

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Design -- Psychological aspects.

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