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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
27. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
Creative advertising : ideas and techniques from the world's best campaigns / Pricken, Mario.
Available: Copies:
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
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29. 
Cover image for Pick me : breaking into advertising and staying there
by 
Vonk, Nancy.
Format: 
Books
Publication Date 
2005
Excerpt: 
Pick me : breaking into advertising and staying there / Vonk, Nancy.
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by 
Van der Hoven, Ulrike.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Contemporary trends in the field of South African art and design : sex in advertising / Van der
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by 
Malatjie, Seefane.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Mass communication and advertising : the power of influencial communication / Malatjie, Seefane.
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by 
De Bruyne, Nicholas.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Propaganda and forced advertising in contemporary South African society / De Bruyne, Nicholas.
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by 
Schneigansz, Heidi.
Format: 
Manuscript
Publication Date 
2004
Excerpt: 
Antibranding and comparative advertising : contemporary design in South Africa / Schneigansz, Heidi.
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34. 
Cover image for The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
The end of advertising as we know it / Zyman, Sergio.
Available: Copies:
by 
Goetsch, Gillian.
Format: 
Manuscript
Publication Date 
2002
Excerpt: 
Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the
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36. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
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