How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Introduction to creative development : reading pack.

Creative development : reading pack.

Principles of innovation : reading pack.

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi