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25. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
pt. 7. Service Trends: AI, Robotics, and the Bottom Line. Ch. 16. Artificial Intelligence and
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26. 
Cover image for Knowledge management : systems and processes in the AI era
by 
Becerra-Fernandez, Irma, 1960- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
trends such as cloud computing, online communities, crowdsourcing and artificial intelligence. Aimed at
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27. 
Cover image for Management information systems : harnessing technologies for business & society
by 
Issa, Tomayess, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
computing and social commerce -- Smart technologies -- Artificial intelligence and knowledge graphs -- Data
Available: Copies:
28. 
Cover image for The SAGE handbook of human resource development
by 
Rocco, Tonette S., 1954- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
learning in the changing landscape of work / The future of HRD in the era of artificial intelligence: AI as
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29. 
Cover image for Researching digital media and society
by 
Lindgren, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
in Artificial Intelligence and ever more sophisticated software available, our methods for
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30. 
Cover image for Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence
Available: Copies:
31. 
Cover image for Foundations of programming, statistics & machine learning for business analytics
by 
Gopal, Ram, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Business intelligence.
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by 
Moodley, Keymanthri, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
. Digital technologies and artificial intelligence (AI) in healthcare: ethical challenges -- Chapter 22
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33. 
Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
advertising -- Artificial intelligence in advertising -- Influencer advertising -- The role of product
Available: Copies:
34. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
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35. 
Cover image for International human resource management
by 
Reiche, B. Sebastian, editor.
Format: 
Books
Publication Date 
2023 2022
Excerpt: 
include cutting-edge content on the Covid-19 pandemic, digitalization and artificial intelligence (AI
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by 
Steinberg, Sheila, 1940- editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
and social media -- Artificial intelligence in communication technologies: contemporary practices and
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