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0000IIE
Print
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
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2. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
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3. 
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumers -- Psychology.
Available: Copies:
4. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
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