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1. 
Cover image for Media now : understanding media, culture, and technology
Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television
Available: Copies:
2. 
Cover image for Political scandal, corruption, and legitimacy in the age of social media
Political scandal, corruption, and legitimacy in the age of social media
by 
Çakır-Demirhan, Derya, editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2019-1
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Information and communication technologies (ICTs)
Available: Copies:
3. 
Cover image for Politics, protest, and empowerment in digital spaces
Politics, protest, and empowerment in digital spaces
Politics, protest, and empowerment in digital spaces
by 
Ibrahim, Yasmin, editor.
Connect to MyiLibrary resource.
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781522518624
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Advances in electronic government, digital divide, and regional development (AEGDDRD) book series
Available: Copies:
4. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
5. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
6. 
Cover image for Digital activism in the social media era : critical reflections on emerging trends in sub-Saharan Africa
Digital activism in the social media era : critical reflections on emerging trends in sub-Saharan Africa
by 
Mutsvairo, Bruce, 1979- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Digital activism in the social media era : critical reflections on emerging trends in sub-Saharan
Available: Copies:
7. 
Cover image for Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
by 
Rankhododo, Tondani.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Examining digital communication platforms in creating brand equity in the South African
Available: Copies:
8. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
9. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
10. 
Cover image for Teachers discovering computers : integrating technology in a changing world
Teachers discovering computers : integrating technology in a changing world
by 
Gunter, Glenda A., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Student Outcomes -- Computing In The Digital Age -- Digital Students: Who Are They And How Do They Learn
Available: Copies:
11. 
Cover image for Business communication : rethinking your professional practice for the post-digital age
Business communication : rethinking your professional practice for the post-digital age
by 
Hartley, Peter, 1946-
Format: 
Books
Publication Date 
2015
Excerpt: 
Business communication : rethinking your professional practice for the post-digital age / Hartley
Available: Copies:
12. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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