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1.

Cover image for Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

by

Burnett, Michael

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

by

Belling, Cameron

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

by

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

by

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

by

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

by

Mzimba, Lungiswa.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

by

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

by

Sauer, Nicole.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

by

Skhosana, Nkosinathi.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

by

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Design School Southern Africa.

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Independent Institute of Education. Vega School

(10)

Independent Institute of Education. Vega School.

(5)

(1)

Agnelli, Ana Lucia.

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Allen, Jessica.

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(1)

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Du Plessis, I. H.

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(1)

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Gilliers, Christine

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Goetsch, Gillian.

(1)

Gollnick, Donna M., author.

(1)

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Gounder, Bhavna.

(1)

Govender, Levania.

(1)

Govind, Kishan.

(1)

Grobler, Huibri.

(1)

Gunkel-Keuler, Leigh.

(1)

Hall, Gene E., 1941- author.

(1)

Hammond, Michelle Ann.

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Ioannou, Sophia.

(1)

James, Christopher.

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(1)

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(1)

Jones, Samantha.

(1)

Jordaan, Samantha.

(1)

Katz, Georgina.

(1)

Keightley, Cara Jayne.

(1)

Kganyago, Kgabo.

(1)

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(1)

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Kirk, Tristain.

(1)

Koch, Terrence.

(1)

(1)

Komana, Lebogang.

(1)

Komar, Caroline.

(1)

(1)

Kritizinger, Jake.

(1)

(1)

Kruger, Annemi.

(1)

(1)

(1)

Kumalo, Lerato Thuthuka.

(1)

Kunene, Siyanda.

(1)

(1)

Lavender, Jonathan.

(1)

Lehobye, Thabang.

(1)

Lombard, Leanne.

(1)

Mabalane, Dennis K.

(1)

(1)

Madisakwane, Katlego.

(1)

Maduna, Gugulethu.

(1)

Mahlangu, Beth.

(1)

Makhafola, Kelebogile.

(1)

Makhanya, Nomfundo.

(1)

Mamogobo, Lucia.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Markram, Janine.

(1)

Marks, Vanessa.

(1)

(1)

Mashiane, Lebogang.

(1)

Mashori, Letlhogonolo.

(1)

Matlare, Itumeleng.

(1)

Matsena, Vanessa.

(1)

Matshivha, Tshiwela.

(1)

Matubatuba, Tumisang.

(1)

Mautjana, Sarah.

(1)

Mavimbela, Mapula.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

(1)

Mckend, Robert.

(1)

Mdluli, Mbali Sharon.

(1)

Mgidi, Nompumelelo

(1)

Middleton, Ashley.

(1)

Miller, Farieda.

(1)

Minott, Cherie-Leigh.

(1)

Mjali, Sinqobile.

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

Mokoena, Lotang.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Mutenda, Chipo.

(1)

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(1)

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(1)

Myers, Abbey-Jessica.

(1)

Myurgh, Nicole.

(1)

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(1)

Naidoo, Marisha.

(1)

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(1)

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(1)

(1)

Nemanashi, Mukhethwa.

(1)

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(1)

Neumann, Kerryn.

(1)

Ngobeni, Lesego.

(1)

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(1)

Nteso, Refiloe Cindy.

(1)

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(1)

Nxumalo, Bongiwe Samukelisiwe.

(1)

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(1)

Nyembe, Jacqueline.

(1)

Oberholzer, Mauritz.

(1)

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Item Category 1

Non-Fiction Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(282)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

Shelf Location

On-Shelf Student

Reference Material

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Publication Date

Subject

Branding (Marketing)

(18)

Consumers' preferences -- South Africa.

(10)

Marketing research -- South Africa.

(8)

Consumer behavior -- South Africa.

(6)

Consumer behavior.

(5)

Consumers -- Research.

(5)

Marketing research.

(5)

Branding (Marketing) -- South Africa.

(4)

Fashion merchandising -- South Africa.

(4)

Communication in marketing.

(3)

Consumers -- Research -- South Africa.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

(2)

Brand name products -- South Africa.

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Internet marketing -- South Africa.

(2)

Internet marketing.

(2)

Natural foods -- Marketing.

(2)

Students as consumers -- South Africa.

(2)

Young consumers -- South Africa.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Research

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Beauty culture -- South Africa.

(1)

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand consumer behaviour -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand perception -- Research -- South Africa

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Communication in marketing -- South Africa.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumers -- Reseach.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Design -- South Africa.

(1)

Durban (South Africa)

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

Entrepreneurship.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Gender identity.

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Inheritance and succession -- South Africa.

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

Marketing channels -- South Africa.

(1)

Marketing channels.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Periodicals -- Internet marketing.

(1)

Quantitative study -- Research

(1)

Reality television programs.

(1)

Soccer -- South Africa.

(1)

Social media -- South Africa.

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in mass media.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

University students

(1)

Vehicles -- Marketing.

(1)

Young women -- South Africa.

(1)

Youth in mass media.

(1)

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