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25. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through
Available: Copies:
26. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategies; 10 Purchasing, innovation and quality management; 11 Purchasing, logistics and supply chain
Available: Copies:
28. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
29. 
Cover image for Business driven technology
Business driven technology
Business driven technology
by 
Baltzan, Paige.
Format: 
Books
Publication Date 
2013
Excerpt: 
Industrial management -- Technological innovations.
Available: Copies:
30. 
Cover image for Digital journalism
Digital journalism
Digital journalism
by 
Jones, Janet
Format: 
Books
Publication Date 
2012
Excerpt: 
Journalism -- Technological innovations.
Available: Copies:
32. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
ventures: opportunities, challenges and succession -- Creativity and innovation -- Evaluating the
Available: Copies:
33. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
technology enabled innovations -- Leadership competencies for technology led innovation -- Leading IT geeks
Available: Copies:
34. 
Cover image for Information technology project management
Information technology project management
by 
Schwalbe, Kathy.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2004351753-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2004351753-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2004351753-d.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Every recent innovation in IT can be traced back to a project. This title builds an unparalleled
Available: Copies:
35. 
Cover image for Consumers
Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch
Available: Copies:
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