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25.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

26.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

approach to reputation measurement and management, 'The Reputation Chain'

Available: Copies:

27.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Measurement of Media Audiences -- Need for Better Media Vehicle Measurements -- Response Function -- Measuring

Available: Copies:

28.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

29.

An introduction to tourism

Lickorish, Leonard J. (Leonard John)

Table of contents http://catdir.loc.gov/catdir/toc/els032/95163139.html
Publisher description http://catdir.loc.gov/catdir/description/els032/95163139.html

Format:

Books

Publication Date

1997

Excerpt:

-- The measurement of tourism -- Factors influencing demand for tourism -- Economic impacts of tourism

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