by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
by
Schirrmacher, Robert, 1946-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2005043065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2005043065-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2005043065-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2005043065-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2005043065-t.html
Format:
Books
Publication Date
2006
Excerpt:
Curriculum planning -- United States.
by
Page, Stephen, 1963- author.
Format:
Books
Publication Date
2006
Excerpt:
developed world -- 25. Planning and managing the tourist experience -- 26. Tourist health and safety: global
by
Bothma, Neels.
Format:
Books
Publication Date
2005
Excerpt:
Integrated marketing communication / Bothma, Neels.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Walker, John R., 1944-
Format:
Books
Publication Date
2004
Excerpt:
Resources, and Culture -- Leadership and Management -- Planning -- Organizing -- Communication and Decision
by
Newsom, Doug.
Format:
Books
Publication Date
2004
Excerpt:
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
by
Haley, Marjorie Hall, 1952-
Format:
Books
Publication Date
2004
Excerpt:
-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
by
Rensburg, Ronél S.
Format:
Books
Publication Date
2003
Excerpt:
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
by
Heerkens, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001054640.html
Publisher description http://catdir.loc.gov/catdir/description/mh041/2001054640.html
Publisher description http://catdir.loc.gov/catdir/description/mh041/2001054640.html
Format:
Books
Publication Date
2002
Excerpt:
overview of planning and estimating -- Preparing a detailed project plan : step by step -- Dealing with
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