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37.

Software engineering : a practitioner's approach

Pressman, Roger S.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017368747&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

For over 20 years, this has been the best-selling guide to software engineering for students and

Available: Copies:

38.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

39.

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Available: Copies:

40.

International marketing

Cateora, Philip R.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0826/2008036578.html

Format:

Books

Publication Date

2009

Excerpt:

"Cateora and Graham's International Marketing is far and away the best selling text in the field

Available: Copies:

41.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

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42.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

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43.

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling

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44.

What the customer wants you to know : how everybody needs to think differently about sales

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Excerpt:

Selling.

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45.

Small business entrepreneur : guide to running a business

Burke, Rory, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques

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46.

The study of language

Yule, George, 1947-

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2005012919-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014578640&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012919.html

Format:

Books

Publication Date

2006

Excerpt:

Designed for beginners, this best-selling textbook provides a thorough introduction to the study of

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47.

Secrets of great rainmakers : the keys to success and wealth

Fox, Jeffrey J., 1945-

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

48.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

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