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25.

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

-user computing -- Manager's view -- The organization of data processing ; The evolution of computing

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26.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Introduction to Advertising and Sales Promotion. Evolution of Advertising and Sales Promotion as

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27.

Management principles

Brevis, Tersia, 1967-

Format:

Books

Publication Date

1997

Excerpt:

The evolution of management theory ; Managing in a changing environment ; Goal formulation

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28.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

plans -- Implementing and controlling marketing plans: evolution and revolution -- Managing marketing

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