by
Schiffman, Leon G.
Format:
Books
Publication Date
2004
Excerpt:
Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural
by
Gelderblom, D.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004298740-d.html
Format:
Books
Publication Date
2003
Excerpt:
Social institutions / Gelderblom, D.
by
Steinberg, Sheila.
Format:
Books
Publication Date
1999
Excerpt:
-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical
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