Crisis communication : practical public relations srategies for reputation management and company

Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]

Essentials of effective public relations for Sub-Saharan Africa / Cutlip, Scott M.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

harm -- Interference with contractual relations -- Unlawful competition -- Product liability -- Breach