Search Results for Experience.

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25.

Interaction design : beyond human-computer interaction

Sharp, Helen, author.

Format:

Books

Publication Date

2019

Excerpt:

Inclusiveness; 1.7 Usability and User Experience Goals; 1.7.1 Usability Goals; 1.7.2 User Experience Goals1.7.3

Available: Copies:

26.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

-- Rendition :from experience to data -- Rendition from the depths -- Make them dance -- The right to the

Available: Copies:

27.

Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

digital world / Cindy Halvorsen -- Customer experience : the new frontier of branding / Sergio Pereira

Available: Copies:

28.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web

Available: Copies:

29.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

Available: Copies:

30.

Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

ways to encourage it, and strategies for growing one customized experience at a time using powerful

Available: Copies:

31.

Handbook on place branding and marketing

Campelo, Adriana, editor.

Format:

Regular print

Publication Date

2017

Excerpt:

Story? / Stephen Brown -- Part 4: Urban issues -- 12. Mobility, Marketing, and the Experience of the

Available: Copies:

32.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

-- Anatomy of an experiential marketing -- Digital plus live -- Experience design -- Proving performance and

Available: Copies:

33.

UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

-- How experience changes experience -- Visual design principles. Visual weight (contrast and size

Available: Copies:

34.

The art of game design : a book of lenses

Schell, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=881690&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

experience takes place in a venue -- 4. The experience rises out of a game -- 5. The game consists of

Available: Copies:

35.

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Schindler, Jessica Lea.

Format:

Computer file

Publication Date

2015

Excerpt:

To compare the intended brand identity and the perceived and experienced brand image of South

Available: Copies:

36.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

real-world applications. The book's integrated learning experience gives you hands-on practice putting

Available: Copies:

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