To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Branding the ordinary

Evaluating the success of real-time content marketing on Twitter during live sporting events

How the Motaung family values, built a successful sports brand

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The effects of sensory branding on consumer purchase intent