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1.

Brand management : a theoretical and practical approach

by

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

2.

Cover image for Cost accounting : a managerial emphasis

Cost accounting : a managerial emphasis

by

Horngren, Charles T., 1926-

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

3.

Cover image for The Lakeside Company : cases in auditing

The Lakeside Company : cases in auditing

The Lakeside Company : cases in auditing

by

Trussel, John.

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

4.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis Strategic brand management

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

5.

Cover image for Statistics, data analysis, and decision modeling

Statistics, data analysis, and decision modeling

by

Evans, James R. (James Robert), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

6.

Cover image for Marketing and the bottom line : the marketing metrics that will pump up cash flow

Marketing and the bottom line : the marketing metrics that will pump up cash flow

by

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

FT Prentice Hall,

Available: Copies:

7.

Cover image for Strategic and competitive analysis : methods and techniques for analyzing business competition

Strategic and competitive analysis : methods and techniques for analyzing business competition

by

Fleisher, Craig S.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981
Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

8.

Cover image for Introduction to management accounting

Introduction to management accounting

Introduction to management accounting

by

Horngren, Charles

Format:

Books

Publication Date

2002

Excerpt:

Prentice-Hall

Available: Copies:

9.

Uncommon practice : people who deliver a great brand experience

by

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

10.

Cover image for Operations management : strategy and analysis

Operations management : strategy and analysis

by

Krajewski, Lee J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Prentice Hall,

Available: Copies:

11.

Cover image for Information systems management in practice

Information systems management in practice

by

McNurlin, Barbara C. (Barbara Canning)

Format:

Books

Publication Date

2002

Excerpt:

Prentice Hall,

Available: Copies:

12.

Cover image for Marketing research : an applied orientation

Marketing research : an applied orientation

Marketing research : an applied orientation

by

Malhotra, Naresh K.

Format:

Books

Publication Date

2002

Excerpt:

Prentice Hall,

Available: Copies:

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Keller, Kevin Lane, 1956-

(6)

Kotler, Philip.

(5)

Armstrong, Gary (Gary M.)

(3)

Aitchison, Jim.

(2)

Bovée, Courtland L.

(2)

Giannetti, Louis D.

(2)

Horngren, Charles T., 1926-

(2)

Kanuk, Leslie Lazar.

(2)

Kotler, Philip. Principles of marketing.

(2)

Lovelock, Christopher H.

(2)

Robbins, Stephen P., 1943-

(2)

Schiffman, Leon G.

(2)

(2)

(1)

(1)

Arens, Alvin A.

(1)

Armstrong, Gary (Gary M.). Principles of marketing.

(1)

Armstrong, Gary. Principles of marketing.

(1)

(1)

Baker, Michael John.

(1)

Baron, Robert A.

(1)

Bensoussan, Babette E.

(1)

Blanchard, P. Nick.

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Bradley, Frank, 1942-

(1)

Brooks, John, R. Jr.

(1)

Burnett, John, 1944-

(1)

Catrinus J. Jepma, Henk Jager and Elise Kamphuis

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Datar, Srikant M.

(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

Davis, Joel, 1950-

(1)

(1)

Evans, James R. (James Robert), 1950-

(1)

(1)

Fellenstein, Craig.

(1)

Fleisher, Craig S.

(1)

Foster, George, 1948-

(1)

George, Jennifer M.

(1)

George, Joey F.

(1)

Georgson, Mats.

(1)

Goldstein, Nathan.

(1)

Gratton, Lynda.

(1)

Greenberg, Jerald.

(1)

(1)

Hoffer, Jeffrey A.

(1)

Horngren, Charles

(1)

Hoyle, Joe Ben.

(1)

Jones, Gareth R.

(1)

(1)

(1)

(1)

(1)

Kootstra, Gert.

(1)

Krajewski, Lee J.

(1)

(1)

(1)

Loebbecke, James K.

(1)

Malhotra, Naresh K.

(1)

(1)

McNurlin, Barbara C. (Barbara Canning)

(1)

Merchant, Kenneth A.

(1)

Merrick, David, 1947-

(1)

Milligan, Andy.

(1)

Mintzberg, Henry.

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Nordström, K. (Kjell)

(1)

Olson, David Louis.

(1)

Pace, R. Wayne.

(1)

Paczkowski, Thomas.

(1)

(1)

Ralston, Rachel.

(1)

Ridderstråle, Jonas.

(1)

Riezebos, H. J., 1960-

(1)

Ritzman, Larry P.

(1)

Shaw, Robert, 1950-

(1)

(1)

Sprague, Ralph H.

(1)

Stoltz, André.

(1)

Storey, John, 1950-

(1)

Stratton, William O.

(1)

Sundem, Gary L.

(1)

Tate, Nicholas J.

(1)

Thacker, James W.

(1)

(1)

Valacich, Joseph S., 1959-

(1)

Vassallo, Jaclyn.

(1)

(1)

Wells, William, 1926-

(1)

(1)

Wisenblit, Joseph.

(1)

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(59)

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(3)

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(1)

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(63)

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(9)

Strategic planning.

(5)

Brand name products -- Management.

(4)

Organizational behavior.

(4)

Marketing -- Management.

(3)

(3)

Personnel management.

(3)

Product management.

(3)

Service industries -- Marketing.

(3)

Strategisch management.

(3)

(2)

Advertising -- Handbooks, manuals, etc.

(2)

(2)

Business communication -- United States -- Case studies.

(2)

Business enterprises -- Finance.

(2)

(2)

Consumer behavior.

(2)

Corporations -- Finance.

(2)

Cost accounting.

(2)

Motion pictures.

(2)

Motivation research (Marketing)

(2)

Productos de marca -- Administración.

(2)

Professions -- Marketing.

(2)

Statistical decision.

(2)

Strategisches Management.

(2)

Accounting -- Problems, exercises, etc.

(1)

Administración de recursos de información.

(1)

Adobe Photoshop.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising layout and typography.

(1)

(1)

Anthropogeographie.

(1)

Art publicitaire.

(1)

(1)

Auditing -- Case studies.

(1)

(1)

Brand name products -- Europe -- Management.

(1)

Business communication.

(1)

Business enterprises -- Finance -- Glossaries, vocabularies, etc. -- Polyglot.

(1)

Business intelligence.

(1)

Business writing -- United States -- Case studies.

(1)

(1)

Communication in organizations -- United States -- Case studies.

(1)

Communication in organizations.

(1)

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

(1)

Corporate culture.

(1)

Corporate profits.

(1)

Corporations -- Finance -- Glossaries, vocabularies, etc. -- Polyglot.

(1)

Cost control -- Case studies.

(1)

(1)

Crisisbeheersing.

(1)

Culture -- Philosophy.

(1)

Culturele studies.

(1)

Cultuurfilosofie.

(1)

Customer services -- Marketing.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Drawing -- Technique.

(1)

Employees -- Training of.

(1)

Export marketing -- Management.

(1)

Fashion design -- Computer-aided design.

(1)

Fashion drawing -- Computer-aided design.

(1)

Finance and Accounting.

(1)

Financial statements.

(1)

Glossaries, vocabularies, etc.

(1)

Géographie humaine -- Méthodologie.

(1)

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(1)

Handbooks and manuals.

(1)

(1)

Human geography -- Methodology.

(1)

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(1)

Industrial management -- Case studies.

(1)

Industrial management -- Statistical methods.

(1)

Industrial management.

(1)

Information resources management.

(1)

Intellectual capital.

(1)

Interne communicatie.

(1)

Interpersonal relations.

(1)

(1)

Konsumentenverhalten.

(1)

(1)

(1)

Management -- Statistical methods.

(1)

Management accounting.

(1)

Management information systems.

(1)

(1)

Managerial accounting.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

(1)

(1)

Marketing -- Cost effectiveness -- Measurement.

(1)

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(1)

Marketing research.

(1)

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(1)

(1)

New products -- Management -- Case studies.

(1)

Occupational training.

(1)

Onderzoeksmethoden.

(1)

Organizational effectiveness.

(1)

Patents -- United States.

(1)

Personality assessment.

(1)

Populaire cultuur.

(1)

Popular culture -- Philosophy.

(1)

Popular culture.

(1)

Problems and exercises.

(1)

Production management.

(1)

Produktmanagement

(1)

(1)

Ratio analysis.

(1)

(1)

(1)

Relationship marketing.

(1)

Self-evaluation.

(1)

Sistemas de información en administración.

(1)

Sociale geografie.

(1)

Strategic planning -- Case studies.

(1)

Strategische planning.

(1)

Success in business.

(1)

Systeemanalyse.

(1)

Systeemontwerp.

(1)

System analysis.

(1)

(1)

(1)

(1)

Trademarks -- United States.

(1)

(1)

(1)

Urban geography.

(1)

(1)

(1)

Verbraucherverhalten.

(1)

(1)

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