The fifth discipline fieldbook : strategies and tools for building a learning organisation / Senge

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

-- 13Planning for the harvest-- 14Building customer relationship-- 15Product development and supply

Corporate identity, imange, and reputation-- Building corporate identity, imane, and reputation-- Corporate

: building an integrated marketing plan with story -- The brand story hero: put your customers at the heart

, inclusion, & purpose-led marketing -- Building a culture for results.

. Products, Services, and Brands: Building Customer Value -- 9. Developing New Products and Managing the

: machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better

Building -- Details -- Drawings.

Richard Williams provides the building blocks of how to construct walks, using stick figures to make it

effectiveness - tools for monitoring and measuring fitness of approach -- What to do next? Building a futuring

understanding the key principles of building enduring brands. This book presents a cohesive framework for brand