Search Results for Value.

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25.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

Available: Copies:

26.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Value generation

Available: Copies:

27.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

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28.

Design thinking for visual communication

Ambrose, Gavin, author.

Cover image http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg

Format:

Books

Publication Date

2015

Excerpt:

; Brainstorming ; Value ; Inclusion ; Sketching -- Refinement. Thinking in images ; Thinking in signs

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29.

Power brands : measuring, making, and managing brand success

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

enhance the value of their brands? What steps can executives take to manage their brands successfully

Available: Copies:

30.

Think like an artist : ... and lead a more creative, productive life

Gompertz, Will.

Format:

Books

Publication Date

2015

Excerpt:

needs us to conceive and realize ideas of value more than ever. Like Caravaggio, add rigour to your

Available: Copies:

31.

Successful project management

Gido, Jack, 1945-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-t.html

Format:

Books

Publication Date

2015

Excerpt:

, Budget and Earned Value -- 8. Managing Risk -- 9. Closing the Project

Available: Copies:

32.

Understanding your users : a practical guide to user research methods

Courage, Catherine, author.

Format:

Books

Publication Date

2015

Excerpt:

. These techniques have helped product teams understand the value of user requirements gathering by

Available: Copies:

33.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers

Available: Copies:

34.

Contemporary management principles

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in

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35.

Financial accounting in an economic context

Pratt, Jamie.

Format:

Books

Publication Date

2014

Excerpt:

's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and

Available: Copies:

36.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Value -- 11. Pricing Strategies -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing

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