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1.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

2.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

3.

Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

4.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

5.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

6.

Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

by

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Excerpt:

Consumer behavior.

Available: Copies:

7.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

8.

Cover image for Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

Available: Copies:

9.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

10.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior.

Available: Copies:

11.

Cover image for Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

by

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

12.

Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

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Author

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Independent Institute of Education. Vega School

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Kanuk, Leslie Lazar.

(2)

Lindström, Martin, 1970-

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Rousseau, Deon.

(2)

Schiffman, Leon G.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Wisenblit, Joseph.

(2)

(1)

(1)

(1)

Blackwell, Roger D.

(1)

Boshoff, Christo.

(1)

Bridger, Darren.

(1)

British Broadcasting Corporation.

(1)

Choi, Tsan-Ming, editor.

(1)

Cohen, Marshal.

(1)

Crabtree, Amy-Sue

(1)

(1)

Danziger, Pamela N.

(1)

Dobscha, Susan, editor.

(1)

Elliott, Richard H., author.

(1)

Engel, James F.

(1)

(1)

Grant, John, 1964-

(1)

(1)

Hawkins, Del I.

(1)

James, Christopher.

(1)

(1)

Kirk, Tristain.

(1)

Knight, Hanne, author.

(1)

Lewis, David, 1942-

(1)

Makhanya, Nomfundo.

(1)

Miniard, Paul W.

(1)

Moodley, Darsini.

(1)

Mothersbaugh, David L.

(1)

Naidoo, Marisha.

(1)

Orton, Lesley John

(1)

Parumasur, Sanjana Brijball, editor.

(1)

(1)

Pauling, Thomas Gordan.

(1)

(1)

Percy, Larry, author.

(1)

Pervan, Simon, author.

(1)

Popcorn, Faith.

(1)

Rapaille, Clotaire.

(1)

(1)

Roberts-Lombard, Mornay, editor.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Slade, Catharine, author.

(1)

Steffen, Katharina.

(1)

Stinnett, Bill.

(1)

Stricker, Bradley.

(1)

Taylor, Kimberley

(1)

Underhill, Paco.

(1)

Voigt, Nicolle.

(1)

Vorster, Lizette, author.

(1)

Weiss, Steve M.

(1)

Zaltman, Gerald.

(1)

Zuboff, Shoshana, 1951- author.

(1)

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(32)

(12)

(3)

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(1)

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(49)

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Publication Date

Subject

Consumer behavior.

(22)

Consumer behavior -- South Africa.

(7)

Branding (Marketing)

(6)

Verbraucherverhalten.

(6)

Marketing -- South Africa -- Management.

(4)

Marketing research.

(4)

(4)

Motivation research (Marketing)

(4)

Brand name products.

(3)

Consumers -- Psychology.

(3)

Consumers' preferences -- South Africa.

(3)

Customer relations.

(3)

Marketing -- Psychological aspects.

(3)

Aspects psychologiques.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer behaviour.

(2)

Consumers -- Research.

(2)

Consumers -- South Africa.

(2)

(2)

Neuromarketing.

(2)

Target marketing.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

Advertising -- Brand name products.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Behavior modification -- Economic aspects.

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Big data -- Economic aspects.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand choice -- Psychological aspects.

(1)

(1)

Brand consumer behaviour -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa.

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Business forecasting.

(1)

Caractéristiques nationales.

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Coca-Cola Company.

(1)

Cognition and culture.

(1)

Cognition et culture.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consumer behavior -- Data processing.

(1)

Consumer behavior -- Forecasting.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer profiling -- Data processing.

(1)

Consumer research.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Creative thinking.

(1)

(1)

Customer loyalty.

(1)

Decision making.

(1)

Dichter, Ernest, 1907-1991.

(1)

Economics -- Psychological aspects.

(1)

Entscheidungsfindung.

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Freud, Sigmund, 1856-1939.

(1)

Individual behaviour.

(1)

Information technology -- Economic aspects.

(1)

Information technology -- Social aspects.

(1)

Internet marketing -- Management.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Konsumentenverhalten.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Market surveys -- United States.

(1)

Market surveys.

(1)

Marketing -- Aspect psychologique.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- South Africa.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa.

(1)

(1)

National characteristics.

(1)

Nationalcharakter.

(1)

Natural foods -- Marketing.

(1)

(1)

Pensée créatrice.

(1)

Periodicals -- Internet marketing.

(1)

(1)

Product management.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

(1)

Psychologische aspecten.

(1)

Public relations -- History -- 20th century.

(1)

(1)

Représentations sociales.

(1)

Resonerande (psykologi)

(1)

(1)

Shopping -- Psychological aspects.

(1)

(1)

Social influence.

(1)

Social perception.

(1)

(1)

Soziale Wahrnehmung.

(1)

Strategic planning.

(1)

Style de vie -- Aspect économique.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Thought and thinking.

(1)

Trademarks -- Design.

(1)

(1)

Verenigde Staten.

(1)

Verhaltensmuster.

(1)

Young consumers -- South Africa.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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