for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning

Strategic planning.

Strategic planning.

robust framework for brand planning, identity, channel selection and measuring the effectiveness of

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

The research question -- The language of research -- Planning a research proposal -- Introducing

Strategic planning.

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

This practical book is designed for anyone who is planning to undertake a research project in the

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion