Key marketing metrics : the 50+ metrics every manager needs to know / Farris, Paul W.

managers in both the service and manufacturing sectors.

systematic and well- organized texts in the market. It helps students and managers prepare for the challenges

one of the foremost authorities on consumer behavior, gives managers responsible for branding

battlefield and managers in the boardroom as the ultimate guide to winning.

Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a

Most marketing managers and CEOs want to know what return they can expect on marketing expenditure

Reveals how business leaders, managers, and even employees can find their "flow" and contribute not

This book takes a broad look at the challenges that face Southern African managers in the new era

responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker

provides guidance for executives and managers looking to understand the value of innovation."--Jacket.

"Successful market management depends on the manager's ability to think strategically, and to